A startup marketing site

A brand-new web presence

LemonFish came to us looking for a website that would get them be recognized as leaders of cutting edge technology in the cyber security space.
As a startup, LemonFish wasn’t quite sure how best to talk about themselves yet in a public space, so we provided them with some light content strategy and copywriting. Branding wasn’t in scope, but they already had some basic elements that I refreshed and worked with.
Early brand explorations included a whimsical animated story line, to “keep the scary out of security.” This direction was ultimately dropped in favor of a more polished look.

Card sorting with the client + site mapping


Site mockups


Work completed while at Forty/Crowd Favorite