Naked Mobile

A new direction

Rethinking “Naked”

After a poorly received campaign involving the suggestion of nudity to sell phones, Naked Mobile wanted to freshen things up and be more relevant to their young Arizona and New Mexico audience. “Naked” was to now evoke honesty and lack of gimmick.
The client led an internal effort to rebrand themselves and provided us with typography, colors, and brand direction. I worked with our copywriter to flesh out content and create a story flow for the (mostly) one page site.
In motion

Before & After

Original site
New proposed site

Popup modal with phone details


Work completed while at Forty/Crowd Favorite.
Unused direction