Naked Mobile
A new direction
Realignment
Rethinking “Naked”
After a poorly received campaign involving the suggestion of nudity to sell phones, Naked Mobile wanted to freshen things up and be more relevant to their young Arizona and New Mexico audience. “Naked” was to now evoke honesty and lack of gimmick.
The client led an internal effort to rebrand themselves and provided us with typography, colors, and brand direction. I worked with our copywriter to flesh out content and create a story flow for the (mostly) one page site.
In motion
Before & After
Original site
New proposed site
Popup modal with phone details
